Who We Are

Master Brand Name, Logo and Purpose

Intact Logo No Trilines

Our logo and name express our plainspoken commitment to deliver the benefit desired by everyone who purchases insurance—to be restored. In fact, we are the only insurance company with a name that expresses what a customer wants from insurance. What better proof that we truly do put the customer first.

Our name is set in lower case to communicate the action of making you "intact" again. The red brackets frame the solid promise in our name and represent our solid, steadfast commitment to protect the things customers care about.

Why we are here

We are here to help people, businesses and society prosper in good times and be resilient in bad times.

What we want to achieve

A company where:

  • we are true to our values,
  • where our people are engaged because they know their work matters,
  • and where our customers are our advocates because they know what matters to them matters to us.

How we will do this

We will strive to provide an experience to customers that will be second to none.

What we believe

Insurance is not about things. Insurance is about people.

Our Values

  • Integrity
  • Respect
  • Customer-driven
  • Excellence
  • Generosity

Our Brand Personality

  • Responsible
  • Authentic
  • Forward-looking
  • Plainspoken
  • Humble
  • Confident

Our Brand Architecture

When to use the Master Brand?

The Intact logo without the word ''Insurance'' refers to Intact Financial Corporation and represents multiple brands, including Intact Insurance.

The target audience for Intact Financial Corporation:​

  • Employees (current, past, prospective)​
  • Corporate Stakeholders (shareholders, investors, current/potential partners, FI Industry, analysts)​
  • Government

Intact Logo No Trilines

This brand architecture is a visual framework and system organization, hierarchy and relationship between Intact and the other brands and entities that are part of the Intact family.

It is designed to provide a framework from which brand identity, logos and brand guidelines will be developed.
It also helps provide a critical reference point for all future brand, product and service naming initiatives. The result is a portfolio that is well integrated and synergic across brands and products.

Graphic Brand Intact

For the Intact Insurance brand resources please click here to go on the designated section on the intranet.