Executive Vice President, Direct Distribution and Chief Marketing and Communications Officer
Anne Fortin joined Intact in 2011 as Deputy Senior Vice President of Marketing, Direct Distribution, bringing to the company an extensive background in marketing, brand development, and digital experiences.
She subsequently became Senior Vice President of Marketing and Strategic Relationships (2013) and Senior Vice President, Sales & Marketing (2016). In these roles, she was responsible for fostering the growth of belairdirect across the country, and also for Anthony Insurance in Newfoundland and Labrador.
In January 2018, Ms. Fortin was appointed Senior Vice President, Direct Distribution, Intact Financial Corporation. In this position, she oversees all direct-to-consumer operations of Intact Financial Corporation in Canada, including those of belairdirect, Anthony Insurance and National Bank Insurance Auto │Home. In recognition of her success, Ms. Fortin’s profile has expanded in January 2019 as she adopted the responsibility of the national marketing operations under the title of Senior Vice President, Direct Distribution and Chief Marketing Officer.
In June 2021, Ms. Fortin was appointed to Executive Vice President, Direct Distribution and Chief Marketing and Communications Officer. She continues to oversee all direct-to-consumer operations in Canada while expanding her scope, overseeing global marketing and communications across the organization.
With a passion for social responsibility, in 2020 Ms. Fortin joined Breakfast Club of Canada’s Board of Directors to assist in their fight against food insecurity and spur positive, lasting change for children.
Prior to joining Intact, Ms. Fortin was Vice President and Managing Director of FCB, one of the world's largest networks of advertising and marketing communications agencies, heading their Montreal office. During her 18 years with the agency, she led marketing programs for clients in a wide range of fields including telecommunications, financial services and air transport.
Ms. Fortin holds an MBA from Concordia University and a Bachelor's degree in Occupational Therapy from the Université de Montréal.