Our purpose

Why we are here

We are here to help people, businesses and society prosper in good times and be resilient in bad times.

What we want to achieve

We will earn the right to be one of Canada's most respected and successful companies. A company where we are true to our values, where our people are engaged because they know their work matters, and where our customers are our advocates because they know what matters to them matters to us.

How we will do this

We will strive to provide an experience to customers that will be second to none.

What we believe

Insurance is not about things. Insurance is about people.

What we want to achieve