Anne Fortin, Senior Vice President, Direct Distribution and Chief Marketing Officer

Anne Fortin joined Intact in 2011 as Deputy Senior Vice President of Marketing, Direct Distribution, bringing to the company an extensive background in marketing, brand development, and digital experiences.


She subsequently became Senior Vice President of Marketing and Strategic Relationships (2013) and Senior Vice President, Sales & Marketing (2016). In these roles, she was responsible for fostering the growth of belairdirect across the country, and also for Anthony Insurance in Newfoundland and Labrador.


In January 2018, Ms. Fortin was appointed Senior Vice President, Direct Distribution, Intact Financial Corporation. In this position, she oversees all direct-to-consumer operations of Intact Financial Corporation in Canada, including those of belairdirect, Anthony Insurance and National Bank Insurance Auto and Home. In recognition of her success over the past year, Ms. Fortin’s profile has expanded in January 2019 as she adopted the responsibility of the national marketing operations under the title of Senior Vice President, Direct Distribution and Chief Marketing Officer.


Prior to joining Intact, Ms. Fortin was Vice President and Managing Director of FCB, one of the world's largest networks of advertising and marketing communications agencies, heading their Montreal office. During her 18 years with the agency, she led marketing programs for clients in a wide range of fields including telecommunications, financial services and air transport.


Ms. Fortin holds an MBA from Concordia University and a Bachelor's degree in Occupational Therapy from the Université de Montréal.